Why Us

Ludi has created solutions that help healthcare organizations align with their physician network through transparency and trust to successfully execute their strategy. 

We work with you, our customers, to achieve your company goals while giving you access to a team of experts you can trust while simplifying your current internal processes. We want to affect your bottom line through return on investment and keep you on a path of integrity.

Our Team

Gail Peace

President & CEO
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"Ludi solves a critical pain point for health care organizations related to day to day management of physician agreements. We make sure the organization follows these agreements ‘to a t’ while ensuring appropriate reimbursement and decreasing costs."

Brian Brock

VP of Sales
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"Our team works well with others from small local hospitals to large complex multi-state systems. We have a relentless focus on client satisfaction and results."

Michelle Harmon

VP National Accounts and Client Services
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"Healthcare leaders have many challenges; physician alignment contracts don’t have to be one of those."

Lucy Sonnamaker

Director of Service
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"We have the most experience in the industry. After working with a broad range of clients, we know what works and what doesn't and we use that experience to help you find processes that work."


Sales Executive
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"We partner with various healthcare organizations to fully understand
their management of  physician agreements, so we can then provide
solutions for decreasing costs, increasing revenue and streamlining
their process"

Carter Cowardin

Senior Account Manager
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"Ludi's account management team is responsive and skilled at thinking critically and strategically about issues that are important to our client organizations."

Dan Garvy

Sales Executive
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"We engage multiple different parts of the organization including finance, physician staff, compliance and legal during the sales process through product launch and beyond to create and maintain end-to-end value for you, our partners."

Adam Goldsmith

Account Manager
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"Ludi works proactively to ensure your successful transition into compliance, efficiency and continuous returns on investment in our product."

Kristin Waller

Director of Service
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"Our team-oriented approach ensures that our clients benefit from the collective experience of the entire Ludi team."

Ludi's technology helps healthcare organizations receive appropriate reimbursement and decrease direct expenses. Staff becomes more efficient, physicians spend more time on the things they care about and organizations avoid Stark Law, Anti-Kickback Statute and Sunshine Law violations by tapping into analytics that are nearly impossible to track manually.

Don’t become the next headline – avoid legal and regulatory violations.

Request a demo to learn more.