Why Us?

Ludi's mission is to empower hospitals and health systems with innovative technology that makes paying physicians easier and optimizing "physician spend" – an overlooked financial category in hospital management – more actionable.

Our vision is to become the for health systems and hospitals nationwide in optimizing their physician spend. ​

Being the best means leveraging our state-of-the-art technology and unique market experience to inspire our customers. It also means helping them strengthen relationships with physician partners, so they, in turn, can focus on their passion: helping patients.

Our Story

Our flagship product DocTime Log® – the original physician time-tracking and financial management app – is the brainchild of our Founder and CEO Gail Peace. Gail developed DocTime Log after working for many years as a health system executive, where she recognized the need to modernize physician time tracking and payment processes in hospitals. At the same time, Gail wanted to shed a light on an emerging and critical financial category in hospital financial management called, “physician spend” – the total dollar amount hospitals spend on their physician contracts. Since our inception in 2012, Ludi has helped more than 225 hospitals and health systems nationwide save millions of dollars, enhance compliance efforts and build physician satisfaction and engagement.

Our Team

GAIL PEACE President & CEO

Based in Nashville, Tennessee, Ludi's team of physician-advocacy experts has decades of industry knowledge and experience. Here's who we are as a company and what we value:

  • Honesty
  • Responsiveness
  • Respect
  • Innovation and data
  • Passion
  • Customer satisfaction
Michelle Harmon_BioPic
MICHELLE HARMON Chief Strategy Officer
DANIELLE O'ROURKE Chief Operating Officer
JEFF HYMAN Vice President of Marketing and PR
Kristin Waller
KRISTIN WALLER Vice President of Implementation
Carter Cowardin
CARTER COWARDIN National Account Manager
COOPER MCGOODWIN Senior Director of Product
Amy Bernadt
AMY BERNADT Director of Implementation
Lucy Sonnamaker (1)
LUCY SONNAMAKER Director of Service
Adam Goldsmith
ADAM GOLDSMITH Senior Account Manager
Aaron Morse
AARON MORSE Senior Account Manager
KATIE CARUTHERS Client Services Associate
Michael Slay
MICHAEL SLAY Regional Director
SEAN MELNICK Regional Director
HOLLIE WEHRLE Business Development Manager
BRITTANY ADAMS Marketing Strategy Coordinator

Ludi Impact

hospital clients and counting
physician partners and counting
physician contracts reviewed and counting
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of hours in admin time saved for clients

Some of the Causes & Organizations Ludi is Passionate About

Want to become a part of the Ludi team?

We partnered with HFMA to survey financial leaders nationwide about their physician compensation practices.